Koreans have cultivated rice as their staple food since ancient times. These days Korean cuisine is characterized by a wide variety of meat and fish dishes along with wild greens and vegetables. Various fermented and preserved foods, such as kimchi (fermented spicy cabbage) and doenjang (fermented soy bean paste are notable for their specific flavor and high nutritional value. A simple meal includes rice, soup, vegetables, and meats. Korean cuisine is one of the healthiest cuisines in the world.

- Wholesale Clothing Markets - 24-hour Shopping Paradise
When it comes to buying fashion items in Korea, the wholesale markets concentrated in Dongdaemun are becoming Korea's leading shopping centers. Thousands of small shops set in modern facilities open until daybreak attracting many fashionable night shoppers.
- Traditional Markets
Gyeongdong Market, Gwangjang Market and Namdaemun Market are the most popular in Seoul. Traditional markets are where you can experience traditional Korean shopping culture. At these markets, you will only find one-story buildings and small handcarts full of interesting goods. When you shop at one of these traditional markets, it is a good idea to shop at a comfortable pace, eating snacks at a street cart, and absorbing the culture.

In Seoul, diverse museums and galleries are available. You can enjoy current and traditional art works. Moreover, famous non-verbal performances such as Cooking, Jump, and B-boy shows open every night. Particularly, this season has various regional festivals like the Boryung Mud Festival.

Korean people enjoy nightlife with music and dance. Clubs near Hongik Universit area provide you with various music genres. Particularly, Club Day, which is held every month in the Hongik University area, is a unique cultural event in Seoul. Numerous visitors are exposed to Korea’s club culture and indie scene. Korean-style karaoke is one of the most popular places to enjoy nightlife. It has brand-new popular songs updated every month.